Centre for Health Policy (CHP)
Career
Vacancy for the post of Communication & PR Specialist
CHP
Job Status: Previous Vacancies
Posted Date: 21/11/2019
Last Date To Apply : 02/12/2019
Background
Pradhan Mantri Jan Arogya Yojna (PM-JAY), a health insurance scheme covering 100.74 million deprived families across the country, was launched by the Government of India in September 2018 with the twin objectives of providing financial protection from out-of-pocket expenditure on health events that have catastrophic consequences and improving access to quality secondary and tertiary hospitalisation services. The scheme is administered in 33 of the 37 states and Union Territories by the respective federal governments through a network of empanelled public and private providers. Eligible families have annual risk cover of Rs. 500,000 and can access a range of more than 1300 secondary and tertiary care procedures up to the annual sum insured / assured.
Bihar is one of the 33 states implementing PM-JAY since September 2018 and accounts for more than10 percent of the country’s total PM-JAY eligible population. A total of 10.8 million families (45 percent of Bihar’s total population) are covered under the scheme. Only two States Uttar Pradesh and West Bengal have higher number of PM-JAY beneficiaries than Bihar. Therefore, success of PM-JAY in achieving its overall objectives crucially hinges upon its successful implementation in Bihar.
Asian Development Research Institute (ADRI) is a Patna based research institute working in the area of social science research since 1991. The Centre for Health Policy (CHP) at ADRI has been set up to act as a policy think-tank for the Department of Health, Government of Bihar and also provides need-based systems strengthening support. One of its mandates includes providing technical and systems strengthening support to the Bihar Swasthya Suraksha Samiti (BSSS)for PM-JAY in Bihar.
Positions Overview:
The primary objective of the project is to develop a roadmap for strengthening governance, management and implementation of PMJAY and build the capacity of the Bihar Swasthya Suraksha Samiti (BSSS) to effectively administer the scheme.
ADRI is looking for a committed, qualified and experienced candidate to join the PMJAY Technical Assistance team as “Communication & PR Specialist” and work closely with the BSSS to achieve the mandate. The supervision and leadership will be provided by the senior leadership within the PM-JAY Technical Assistance team of CHP-ADRI at the state level.
Scope of Work
A. Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the BSSS/Bihar PM-JAY’s image and position within the marketplace and the general public, and facilitate internal and external communications;
B. Ensure articulation of BSSS’s desired image, as well as position and assure communication of image and position to all constituencies, both internal and external;
C. Responsible for editorial direction, design, production and distribution of all organization publications;
D. Coordinate media interest in the BSSS and ensure regular contact with target media and appropriate response to media requests;
E. Coordinate the featuring of all organization print and electronic materials such as letterhead, use of logo, brochures, etc.;
F. Support in writing at least 5-6 Newspaper Articles (Op-Eds/Features) in leading newspapers, in a quarter;
G. Handling social media accounts of BSSS (Facebook/Twitter) and positioning BSSS image in social media conducting interviews externally for monthly newsletter; and
H. Issuing Press Release, press briefs to the media and ensuring BSSS’s regular coverage in the media.
I. Any other task related to communication and branding of PMJAY in Bihar as assigned
Qualifications/Experience:
• Master’s Degree in Mass Communication / Journalism / Public Relations or any other equivalent Degree including Humanities and Social Sciences;
• Minimum 5-6 years experiences of handling media and dissemination of news to the industry and social media, articles writing and marketing campaigns, etc.
• Understanding of doing business with Govt. Departments and to handle allied communication, etc.
• High level of integrity, excellent communication/presentation skills in English and Hindi.
Duration of Service:
Contract for ‘Communication& PR Specialist’ position shall be of one-year duration, subject to annual renewals based on satisfactory performance and mutual agreement. CHP has a minimum three year commitment to the BSSS for providing this support, which may be extended depending on the capacity needs of BSSS.
Duty Station:
This position is based at BSSS- Head Office, Patna. Work will entail substantial to the districts and other locations as required and may vary from 30% to 60% of the total time.
Salary Offered:
Compensation for the position would be competitive and based on previous salary history.
Application Details:
The interested persons may apply to Administrator, ADRI, at e-mail address chp@adriindia.org within 10 days from the date of advertisement. Besides CV, the application should also contain a 'Statement of Purpose' in not more than 500 words, presenting applicant’s vision of the organization.